How did the Movember movement grow from two friends to thousands in just a couple of years, and now millions around the world?
This story has significant implications for our VeryGood businesses.
Read on for detail:
Movember has not long passed, and most of the mo’s (moustaches) have been removed. However, the spirit of the Movember Foundation forges on for the purpose of raising money for its men’s health partners beyond blue and the Prostate Cancer Foundation.
How did it come about that each year during November there’s an increasing number of moustaches appearing around the world? It all began back in 2003 with a dare between Luke Slattery and his good friend Travis.
Blokes being blokes, Luke and Travis challenged each other to do something that has been very unfashionable for generations of young men coming to age over the last 30 years. They dared each other to grow a moustache during the month of November!
They then decided to extend the dare to a few mates, but knew they would have to be persuasive and therefore needed to have a purpose.
They recalled that the mother of a friend ran garden parties to raise money for breast cancer, and this was the catalyst for them coming up with the idea of raising funds for prostate cancer.
As time passed, the idea of Movember spread by word of mouth. Within a few years they were incredibly busy with speaking engagements, and at the end of 2005 they were working full time at the project.
Millions took up the "dare"
Quite simply, Movember had started with a conversation between two friends, and was then shared with 30 more friends. From there it has spread dramatically across Australia and to the world. Millions of people have now participated in Movember.
Quite simply, Movember had started with a conversation between two friends, and was then shared with 30 more friends. From there it has spread dramatically across Australia and to the world. Millions of people have now participated in Movember.
The word of mouth
Word of mouth when used to pass on something of value, something that enriches relationships and linked to what friends can do when they become a team, is exceptionally powerful.
This principle applies 100% to our VeryGood businesses. The places where VeryGood is taking off ‘like a Bondi tram’ are those were the principles illustrated by the Movember story are most active.
Our Conviction
Firstly there is conviction that VeryGood is more than a business. It is a vehicle for positively changing the lives of ordinary people in good and extraordinary ways. “Helping yourself by helping others first” runs contrary to the way society generally works. But when it is practised with conviction amazing things happen!
We see strong glimpses of this when the Aussie spirit emerges during times of natural disasters. Looking out for your neighbour is a principle that has changed lives since the beginning of time.
The conviction pays
This last week a brand new reseller grasped this concept and helped five others to become a part of VeryGood. He has just changed the lives of those five people, and in so doing is staggering under the reality of receiving a payment of $1,160 profit for his first week!
This news is spreading rapidly, and others are recognizing and embracing the opportunity. This is happening in a sustainable and responsible way with new people being helped and trained into success.
The challenge today
I challenge myself, and invite you to take up the same challenge. Great things are very possible!
Watch this space for more news, and watch for new business-building tools appearing on the website.
VeryGood.media - Tell it as it is
Russell Walker & Ross Welsphman
VeryGood.media - Tell it as it is
Russell Walker & Ross Welsphman
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